Sunday 16 December 2012


Evaluation 

I think our finished film is excellent, I knew at the start of the project that it was a very ambitious task however I feel we have accomplished even with a missing group member. At the start there was 3 group members unfortunately ‘Gio” left leaving me and Adam with a lot of work to catch up on as well as filing and editing our project. I learnt a lot from ‘Gio’ leaving as he said he would do the editing adam and myself could take a step back this was completely wrong and not professional as when ‘Gio’ left myself and adam was literally throw into the deep end however I feel adam and myself came back stronger than ever to create this brilliant stop motion animation advert. When we told one of our media teachers about our idea she was excited but myself and adam knew she thought it was ambitious I feel this made us even more determined to prove we could do it. Our media teacher really inspired us when she showed us a scene from ‘Notting Hill’ it was exactly what we wanted. After we came back from filming we showed our media teacher the footage of me walking down in four 4 different sets of clothes. She explained we should keep it like ‘notting hill’ (wearing the same clothes) as it was much more surreal and mysterious. I was skeptical at first but I believe that made our ‘ad’ look so much better. 
If I was going to do the advert again I would try and make the seasons look more realistic I feel the ‘snow’ scene in our animation was second to none and probably the best opening 10 seconds out of the animation however I do not feel we kept that consistency though out the advert as winter is a typical time of the year (Christmas and snow) it was easy to add these effects in however for spring I feel myself and adam was stuck for ideas as it started to look a bit like autumn so I would give us more time to think about how to stereotype each season. However I feel myself and Adam done well with what we had changing the filter colours with editing - even though Adam was the main editor I always offered opinions and sometimes even edited myself e.g the blur into the seasons after I had drunk the drink. I would also obviously have a third member in the group to help with necessary paper work and editing filming.
I feel our groups planning was brilliant, we always stayed in contact through technology; facebook, mobiles email. I feel we succeeded though when we exchanged time tables meaning we could see when we were busy and when we were free for filming/editing. Looking back on our planning we really stayed to the storyboards every scene was planned out from the start. Myself and Adam have learnt a lot from this project and I felt extremely comfortable working with him we never argued and always listened to each others points. I feel our advert can be related back to ‘Notting hill’ however we have taken it that bit further by using stop motion.   
The type of animation we used was; pixilation we used various camera techniques in our ad, I feel our advert could easily be on tv with a few adjustments. I feel our frame rate was excellent we concentrated a lot on our fps as we both agreed it would ruin the ad. I feel we took a bit to long on the editing and I could feel our teacher felt a bit let down as we took a lot longer to edit than other groups did one reason for this was the project was so ambitious and the other reason was myself and Adam are not comfortable at all editing. However we battled through and had a good finished piece. My role in the group was mainly acting however I was director. I feel this was a mistake as I feel Adam leading camera man should have taken this responsibility as it was hard for me to see all shots what we took as it wasted time. 
When myself and Adam was editing we both agreed that we would like ‘coca-colas’ ‘holidays are coming soundtrack’ to feature in our advert as this we felt was symbolic to Christmas especially for teens as they grew up with that advert. Around Christmas time you always see tweets and status’s saying ‘Christmas is here, I have just seen the coca-cola advert’. We thought this would be such a great feature for our ad. I emailed the coca cola team explaining the project; however they were very reluctant to give us permission. This was quite a big set back as we always imagined that soundtrack to be in our ad, however like all setbacks we faced through the project we came up with something better. 
Overall I feel me Adam should be proud of the work we produced, I like to think of it as a football match where your teams player is sent off - its the biggest set back, and hard to come back and stay in the game. I feel we gelled the best in the class we never argued and rarely disagreed. After speaking with teachers I feel in a way It was good ‘Gio’ left as it gave myself and adam much more responsibility. The project was so ambitious and got that bit more ambitious when ‘Gio’ left. I haven’t just come out of this project with a good advert, I've also come out with a good friend. 

Tuesday 11 December 2012

2A Research Initial Idea

2A Research Initial Idea 



After being paired into our groups we decided that we wanted an advert not an ident. We discussed all kinds of genres from sports to news to food to toys. I said some of the best adverts were drinks thinking of 'holidays are coming from coca cola'. We agreed a drink we wasn't sure if it was to be a made up brand or a real brand. We then needed to choose what animation technique we would use. After watching t-shirt wars i convinced my group this was definitely the way forward. We then decided to make our own drinks company as we would base that around our advert. 

We decided it would be cool to have an advert showing the 'change of seasons'. Resulting in calling our brand "C.O.S" - Change Of Seasons. I feel the change of seasons drinks products would be relevant all year round as product sales I would hope would stay the same unlike 'Pimms' where its only popular for a couple of months of the season. The purpose of the 'COS' advert is to make it clear the drink can be drunk on the coldest day of the year or the hottest day of the year. 

Tuesday 6 November 2012

Stop Motion Video


My group started researching best animation techniques. We stumbled on real racing where people pretend they are cars and zoom around streets we thought this was a great idea and decided to look into it further. Looking back, at a first try i feel the group done really well however if i was to do it again i would improve our fps. As the video was very bumpy but there was some signs of good in there.            

Monday 5 November 2012

COS - (change Of Seasons)


COS is short for ‘change of seasons’, COS is a drinks company. The advert will try to appeal to people to boost revenue for the company as we are advertising a product/service we will unable to put the BBC in our target channel (as they do not show any advertising adverts). Our target audience is the young market; most youths watch channels like MTV,VIVA,CHANNEL 4.

Pixilation Animation


After researching deeper into the pixilation world, I discovered a video called Pixilation Animation. I feel the adverts a great Idea but there is know where near enough frames per second; unlike t – shirt wars the video is very bumpy and doesn’t flow . This is a big risk on my group using pixilation as the human changes where as Claymation or computer animation wouldn’t. The advert is for a mobile phone company although it’s not English it seems the advert brings them closer together because of the phone looking at how old the characters are I would think the target audience is aimed at; 14-20 year olds. As the characters are within that age gap they use public transport which is also considered with that age bracket.

                                                                                                                


 

Pixilation Animation (Stop Motion)