Questionnaire For The Focus Group

  1)  What soft drink adverts have stuck in your head and why?

  2)  What is your favourite animation you’ve ever seen in a drinks advert?

  3)  Has an advert ever persuaded you to drink a product you’ve never tried before?

  4)  Do you prefer touching or funny adverts and why?

  5)  What’s the worst soft drink advert you’ve ever seen and why?

  6)  What’s the worst advert EVER that you’ve seen?

  7)  What’s the best advert EVER that you’ve seen and why?

  8)  What are your favourite colours for a soft drink brand? Why?

  9)  What makes you want to buy a soft drink? Why do you choose the drinks you choose?

  10)  Real life or animation?